$149.00
Lettering for Logos & Branding Workshop + PDF Guidebook
Learn essential skills to craft distinctive hand-lettered logos & branding for personal and professional projects. All skill levels welcome!
PLEASE READ: This is a recording of the Lettering for Logos & Branding Workshop which took place on December 7, 2024. You will receive the PDF guidebook and a link to the Zoom recording via email within 24-48 hours after checkout. To view the recording, you need to provide the email address associated with your Zoom account. You will have unlimited access to the recording until the link expires on April 1, 2025.
One ticket per individual–not for use with groups of more than one person or in classrooms. For group rates, please contact us directly.
PLEASE READ: By signing up to view this recording you agree to the *Terms and Conditions listed below. Taxes may apply. Unfortunately, we cannot offer non-profit tax exemptions at this time. Ensure your email address is correct before you complete purchase.
COURSE DESCRIPTION
There’s no better way to capture a brand’s unique personality than by creating a hand-lettered logo. One-of-a-kind identities are essential for making products and services stand out from the crowd. In this fun info-packed lettering class and design seminar, you'll learn the fundamentals for crafting exceptional logos and brand messaging by hand.
The foundation of every successful brand image is a distinctive word-mark. During this instructional online workshop, I’ll take you through the stages of building an identity step by step. You’ll learn how to formulate initial concepts, establish design hierarchy, and give logos an exclusive voice using different letter styles. Next, we’ll look at techniques for developing sketches, composing layouts, and innovating new ideas. We’ll also investigate strategies for building graphic systems around a central mark through supporting symbols and devices. Most important, you’ll understand how to produce highly functional logos that don’t sacrifice individuality or flavor.
If you’re interested in making hand-lettered logos for personal or commercial projects, this course is for you. With the help of instructional presentations, live lettering demonstrations, and informative Q&A sessions, you’ll learn to produce unforgettable lettering for logos and branding.
As a bonus, you’ll also receive a highly-illustrated 38-page PDF guidebook for additional guidance. Open to enthusiastic letterers, designers, illustrators, and artists of all skill levels!
Class time is approximately 5+ hours.
In this class, you’ll learn how to:
• Create unique hand-lettered logos
• Build a compelling identity system around a logo
• Expand a brand’s image through supporting elements
• Utilize letter styles to express brand personality
• Establish hierarchy among a logo’s components
• Conceptualize, compose, and sketch logos
• Innovate new logo and branding ideas
This class is ideal for:
• Newcomers and casual artists interested in understanding the basics of drawing hand-lettered logos
• Experienced letterers who want to delve into the specific intricacies of logo design and branding
• Designers looking to enhance their work by adding hand-lettering to their portfolio
• Logo designers and letterers interested in developing well-rounded identity systems
• Creative directors who want to confidently hire skilled lettering artists, and improve communication with professional letterers
• Teachers who would like to share the logo design process with students
• Artists and illustrators curious about the creation and composition of hand-drawn logos and word-based marks
• Students from my other hand-lettering classes who want to expand their skills to include logo design and branding
Class Materials:
I'll give lettering demonstrations on an iPad using Procreate, but you can also use these tools if you want to draw along with me:
• pencils and a pencil sharpener
• an eraser
• tracing paper
• grid/graph paper
• a ruler
• a computer or other electronic device, a reliable internet connection, plus a Zoom account to join the live online meeting and to watch the video recording
• access to a printer if you want to refer to a hard copy of the PDF guidebook
• a copy of my Lettering Manual is strongly recommended
• Although I'll be drawing in Procreate on an iPad, the limited timeframe will not allow for hardware or software instruction.
*TERMS AND CONDITIONS OF TICKET PURCHASE:
1. Ownership and Usage Rights: By registering for access to this recording, you hereby agree to the following stipulations:
a. Individual Use Only: The playback of this recording is exclusively intended for the individual who has purchased a ticket and is strictly prohibited for collective, corporate, or educational group use.
b. Restricted Use of Workshop Materials: All PDF workshop materials, including guidebooks and/or workbooks and/or worksheets, are designated solely for personal use and must not be disseminated, duplicated, in part or in whole, or otherwise shared. You are authorized to produce one single copy for your own personal reference.
c. Ownership of Workshop Materials: Lettering for Logos & Branding Workshop PDF guidebook is the exclusive property of Ken Barber.
2. Refund Policy: Due to the nature of this digital product, no refunds will be provided after purchase. It is imperative that you ensure your capability to access a reliable internet connection for viewing the workshop and receiving the PDF materials.
3. Access Expiration Date: Access to viewing the workshop will expire on April 1, 2025.
4. No Guarantee of Success or Profit: You acknowledge and agree that there is no guarantee of the ticket purchaser reaching a level of success or that you will gain any professional profit by viewing this workshop and using the class materials.
5. Non-Acceptance of Terms: Should you decline to acknowledge and abide by these terms, please do not purchase a ticket for this recording.
6. Group Use: If you require access for a group or intend to employ this material in a collective setting, please contact us to discuss group rates and request authorization for such usage.
By proceeding with the purchase of a ticket, you affirm your understanding and consent to the aforementioned terms and conditions.