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Classic Script Lettering Workshop + Guidebook + Worksheets

Image of Classic Script Lettering Workshop + Guidebook + Worksheets

$159.00

Classic Script Lettering Workshop + Guidebook + Worksheets

Learn to create timeless lettering and logos in the quintessential commercial script style. Perfect for artists of all skill levels.

PLEASE READ: This is a recording of the Classic Script Lettering Workshop which took place on June 15, 2024. You will receive the PDF guidebook + worksheets and a link to the Zoom recording via email within 24-48 hours after checkout. To view the recording, you need to provide the email address associated with your Zoom account. You will have unlimited access to the recording until the link expires on October 15, 2024.

One ticket per individual–not for use with groups of more than one person or in classrooms. For group rates, please contact us directly.

PLEASE READ: By signing up to view this recording you agree to the *Terms and Conditions listed below. Taxes may apply. Unfortunately, we cannot offer non-profit tax exemptions at this time. Ensure your email address is correct before you complete purchase.

COURSE DESCRIPTION
From the iconic Coca-Cola® logo to the enduring wordmark of Ford Motor Company®, classic script lettering has long been the definitive cursive style for branding and advertising. The letters' flowing forms project warmth and personality, while their bold contours command attention in any environment. That's why classic script continues to be a "must-know" for well-rounded lettering artists. In this comprehensive hands-on workshop, you'll learn how to get the most out of this essential style so you can create striking pieces of classic script lettering for personal and professional projects.

We'll kick things off with a look at the origins of classic script to provide you with inspiration for creating your own lettering. Next, you'll discover the unique qualities of the style, and acquire valuable drawing techniques for properly proportioning and connecting cursive forms. You'll also gain the knowhow to personalize classic script by modifying various characteristics such as its structure and stroke endings. We'll also explore exciting ways to compose and embellish layouts to make them truly one-of-a-kind. Whether you’re an experienced letterer or an eager beginner, you’ll get practical hands-on experience for producing stunning classic script letterforms.
Enjoy the in-depth instructional presentations and interactive drawing demonstrations, then sketch along with me as we create a powerful post-worthy piece of classic script lettering.

You’ll also receive a detailed PDF guidebook + worksheets to help you create your own commanding cursive letterforms.

Class time is approximately 4+ hours.

In this class, you’ll learn:
• How to create commanding lettering in the classic script style
• The vital role of commercial script in branding and advertising
• The origins and key characteristics of classic script lettering
• Techniques for effectively drawing and connecting cursive forms
• Methods for modifying various aspects of classic script letters
• How to compose and ornament eye-catching script lettering layouts
• Skills for optimizing classic script in different design settings

This class is ideal for:
• Beginners eager to establish a practical foundation for drawing lettering in the classic script style
• Experienced letterers who want to add excitement to their script lettering projects
• Students from my previous workshops who are ready to upgrade their skill set and expand their stylistic range
• Designers seeking a broader typographic palette to aid in type selection and style pairing
• Typeface designers interested in developing classic script fonts for retail or custom products
• Art directors who want to confidently hire skilled lettering artists, and improve their communication with professional letterers
• Illustrators and other creatives who would like to explore classic script lettering in their work

I'll give lettering demonstrations on an iPad using Procreate, but you can also use these tools if you want to draw along with me:
• pencils and a pencil sharpener
• an eraser
• tracing paper
• grid/graph paper
• a ruler
• a computer or other electronic device, a reliable internet connection, plus a Zoom account to join the live online meeting and to watch the video recording
• access to a printer if you want to refer to a hard copy of the PDF guidebook
• a copy of my Lettering Manual is strongly recommended
• Although I'll be drawing in Procreate on an iPad, the limited timeframe will not allow for hardware or software instruction.

*TERMS AND CONDITIONS OF TICKET PURCHASE:

1. Ownership and Usage Rights: By registering for access to this recording, you hereby agree to the following stipulations:
a. Individual Use Only: The playback of this recording is exclusively intended for the individual who has purchased a ticket and is strictly prohibited for collective, corporate, or educational group use.
b. Restricted Use of Workshop Materials: All PDF workshop materials, including guidebooks and/or workbooks and/or worksheets, are designated solely for personal use and must not be disseminated, duplicated, in part or in whole, or otherwise shared. You are authorized to produce one single copy for your own personal reference.
c. Ownership of Workshop Materials: Classic Script Lettering PDF guidebook and worksheets is the exclusive property of Ken Barber.

2. Refund Policy: Due to the nature of this digital product, no refunds will be provided after purchase. It is imperative that you ensure your capability to access a reliable internet connection for viewing the workshop and receiving the PDF materials.

3. Access Expiration Date: Access to viewing the workshop will expire on October 15, 2024.

4. No Guarantee of Success or Profit: You acknowledge and agree that there is no guarantee of the ticket purchaser reaching a level of success or that you will gain any professional profit by viewing this workshop and using the class materials.

5. Non-Acceptance of Terms: Should you decline to acknowledge and abide by these terms, please do not purchase a ticket for this recording.

6. Group Use: If you require access for a group or intend to employ this material in a collective setting, please contact us to discuss group rates and request authorization for such usage.

By proceeding with the purchase of a ticket, you affirm your understanding and consent to the aforementioned terms and conditions.